Earlier this year, I mentioned WordPress as one of three major software tools every writer should know how to use. I don’t often encourage writers to delve too deeply into this sort of thing, but the more you learn about WordPress, the more you can benefit from advantages like these:
1. Simultaneous workflow
Knowing your way around WordPress makes it a lot easier for the writer and the design team to do their jobs at the same time. The whole “chicken and egg” debate is less of an issue, because the writer can respond in real-time to what the design team is doing and vice versa.
2. Improved accuracy
When I first started writing Web copy, I would send the design team a Word file, which they would then have to load into the site. Most of the time this wasn’t a problem, but I always had to check the results to make sure that formatting like subheads, bold type, or italics didn’t accidentally get lost in the translation. Sometimes entire paragraphs would disappear.
Posting your copy directly into WordPress eliminates one of the steps where ordinary human errors can occur. It’s especially helpful to the design team — and to you — if everyone agrees ahead of time about how style sheets and other structural elements should be handled.
3. Faster editing
This is an extension of the first two benefits that happens after the initial draft is submitted. If you can make editing changes yourself, you don’t have to wait for someone on the design team to do it, and you don’t have to worry about any of your changes being accidentally skipped or misinterpreted. This faster integration helps jobs get done sooner, which means everyone gets paid faster.
4. Happy design partners
Notice a recurring theme in these benefits? Everything we’ve mentioned so far makes things easier for the design team — which makes them very, very happy. This frequently leads to…
5. More Web copy gigs
Once you’ve earned the trust of a design team by demonstrating your WordPress prowess, you’ll find that they’re eager to keep you involved with regular updates to the projects you’ve collaborated on. And by enabling them to spend more of their time focused on the design work they love while you handle that pesky copy, you’ll also be more likely to get the call when new gigs come up.