WordStream of Consciousness
One of the perks of being a writer is that you don’t need a huge suite of software to break into the business. The days when a pencil and a notepad were enough are long gone, but these days you can get by with a cheap laptop or tablet, a word processor, and an Internet connection.
That being said, knowing a few of the most common software tools used by editors and designers can make you more versatile — and more marketable. It’s worth investing a little time to get to know them.
Reviewing tools of Microsoft Word
Have you ever looked at an edited document and wondered what’s changed? There’s no mystery with Word’s reviewing tools. From the moment you or a collaborator clicks the “Track Changes” button, Word highlights everything — and I do mean everything — that changes in a document.
You’ll know at a glance where a word was changed, where a serial comma was added, what was added or deleted, who did it, and when. A black line in the left-hand margin indicates where changes have been made. New text is highlighted in a color that’s unique to the user who made the change, and deleted text appears in a bubble in the right-hand margin with the same color code. Users can also add comments that don’t modify or become part of the body copy.
Buttons in the review bar allow users to click through each individual change, reducing the chance that you’ll miss something. As the editing process proceeds, reviewers can accept or reject changes, making them disappear.
The highlights are fairly intuitive and designed to keep the document readable. Be aware, however, that colors for each user are assigned locally on each individual’s machine — your editor’s comments might show up in red on your screen but in green on someone else’s.
If Word is the standard for text editing and proofing, Acrobat is the complement for graphic designers. In addition to text reviewing features, Acrobat adds annotation and markup tools that allow you to scribble, post sticky notes, attach files, apply pre-designed “stamps” and sign off with digital signatures. If you regularly work with designers or need to review text in draft layouts, Acrobat gives everyone on the team an easy way to interact.
Acrobat’s tools are a bit more free-form than Word’s, but you can still access everything in a Comments List to make sure you don’t miss anything. Better still, each item has a checkbox so you can easily keep track of what you’ve already dealt with.
If you’re working with a savvy designer who knows how to activate commenting for collaborators, you can access many of these features using the free Adobe Reader. If you do a lot of this sort of thing, consider purchasing the full version of Acrobat — that way your designer won’t have to jump through any hoops to make editing features accessible to you.
A growing number of websites are being built in WordPress, partly because it’s easy for non-programmers to use, and partly because the explosion of content marketing has created demand for regular content updates.
A writer who knows WordPress has a competitive edge when working with clients like this, because he or she can load copy directly onto the site, freeing up the in-house team for other tasks. An editor or content manager still needs to review the work before it goes live, but can preview it exactly as it will appear. It’s also a godsend for the client when a blazing-hot deadline is looming.
Trust is essential in this type of workflow, so you may not want to dive in until you have a good feel for the working relationship you have with your writer. It’s also best for the writer and design team to agree ahead of time on key design conventions, such as how style sheets should be used.
Bonus tools (nice, but not essential)
Adobe Creative Suite
Writers who work regularly with designers don’t really need the Adobe Creative Suite, but having access to it and knowing how it works can give you a valuable window into the mind of your artsy colleagues. Designers who spend most of their time in Illustrator or Photoshop, for example, think about copy differently from those who build their masterpieces in InDesign. If you’re so inclined, you might also use the suite to offer additional services like indexing or variable data.
If you regularly work with web copy, whether in WordPress or some other tool, it doesn’t hurt to know a few basics of HTML, the code structure that runs the Internet. Knowing what’s going on “under the hood” allows you to peek backstage.
Monkeying with code can quickly lead you down time-sinking rabbit holes, so you’ll want to carefully balance how much of this sort of thing you do against the time you spend writing copy. Knowing just enough can save a web designer time by enabling you to write code-friendly prose and do a little basic troubleshooting on your own. I also like to keep tabs on how hyperlinks in my web copy work, for example, by making sure that they open in new windows when clicked — something text editors sometimes overlook.