Thanks to the Internet, international freelancing is easier than at any time in history. Here are a few tips to help your business reach across borders.
A world of opportunity
I never set out to become an international freelancer, but over the years I’ve attracted clients from many corners of the globe without ever leaving my office in Cincinnati. I’m currently serving clients in Canada, Spain, Italy, and Dubai. I work with partners in Great Britain, Eastern Europe, and India. Last month I even had a Skype call with a prospect in Sydney, Australia.
International freelancing can be exciting, challenging, and highly satisfying all at the same time. It offers new opportunities. It expands your horizons. It makes you feel like a connected global citizen. While it’s not without a few risks, it’s easier than you might think. And just about any creative pro can do it with a few simple tools.
You don’t have to know the language
Knowing more than one language is an advantage in international freelancing, but it isn’t necessary. Many clients come to me because they want copy written by a native English speaker. They know local partners will help them look and sound more natural while avoiding cross-cultural embarrassments.
Make sure you know who the client’s target market is, and how they prefer to communicate. For example, some of my international clients want American English (“the trunk is organized around the spare tire”), while others prefer British usage (“the boot is organised around the spare tyre”).
Inexpensive ways to communicate have been one of the biggest revolutions for international freelancing. While I still get the occasional long-distance phone call, most of my international clients are savvy about Skype, GoToMeeting, Google Hangouts and similar services.
When scheduling meetings, pay close attention to time zones. I’ve found the World Clock on my phone and iPad to be invaluable, especially when there are people in three or more places on a call. Be particularly respectful when someone has to dial in early or late in their workday. You’ll also want to take extra care in spring and fall when some countries have time changes. Not every country switches to Daylight Savings Time on the same weekend, and some don’t have a time change at all.
Finally, make an effort to be aware of cultural practices and holidays that may affect when international clients are available. In the Middle East, for example, the work week typically runs Sunday through Thursday.
Getting paid for international freelancing
There are numerous ways money moves between countries. I find the easiest way to handle international payments is via services like PayPal, Freshbooks, or Wave. You’ll pay a fee for these transfers, but they handle currency conversions for you and give you access to the funds quickly. If you have merchant services set up, they’ll also give your clients the convenience of paying with a credit card.
Checks in foreign currencies are a hassle, and you’ll pay a fee for the conversion that’s typically higher than what PayPal or a merchant service firm will charge. Direct bank transfers are another option, though some clients don’t want to go to the trouble. Once I even waited in line for a payment at a Western Union office, but I prefer to avoid that.
Make it clear up front what currency you’ll be working in. I quote most jobs in US dollars regardless of the client’s country of origin. Be particularly clear if multiple countries use a currency with similar names. For instance, despite occasional parity, US dollars and Canadian dollars usually have a very different value.