Mission Rubber Company, Inc. is a leading global supplier of couplings, caps and other related products to the construction industry. Re-branding this 50-year old giant created an opportunity for differentiation, broader exposure and increased market share. The challenge was to reposition Mission as the industry leader, develop a brand personality, voice and new identity and create a credible brand foundation for future growth and expansion.
WordStreamCopy served as part of the team assembled by Felt Design Group to tackle this project, achieving all these goals and more. Their new online presence recently launched and the overall buzz has been electric. Distributor reps and employees alike have a renewed enthusiasm for Mission.