Christ Hospital Advertorials

The Christ Hospital Health Network is a leading medical institution in a region that boasts several world-class players. Though more than 125 years old, the organization continually strives to be more than just a hospital while reimagining what healthcare can be.

Regular sponsored content in The Cincinnati Enquirer and its website, cincinnati.com, is a key part of the group’s marketing strategy.WordStreamCopy’s role is to make these stories compelling and accessible to ordinary people.

To that end we interview patients and physicians to find inspiring personal stories. This soft approach gives a human face to the network’s contributions to research, treatment and technology. Other pieces suggest ways readers can improve their own health, or assist research that could make a difference in the lives of others.

Click the images below to see samples from the series.

Note: Tom only writes the main story for these features. Sidebars are provided by the client.

GRAIL Cancer Research Advertorial

GRAIL Cancer Research

Watchman Device Advertorial

Watchman Device

Flu Advertorial

Flu Advice

  Celebrating Cincinnati’s Hometown All-Stars

hometown-all-starsMajor League Baseball’s All-Star Game came to Cincinnati on Tuesday, July 14, but that’s wasn’t the only thing we celebrated. Kroger and Procter & Gamble gathered a group of nine dedicated local volunteers, naming them “Hometown All-Stars.” These are truly amazing people, and it was my honor and privilege to interview each of them for features in Cincinnati Enquirer. Sharing their stories was one of the most satisfying assignments I’ve ever had.

The website created for the series is no longer online, but you can click the links below to see PDF versions of the individual stories.