Finding enough work to fill your pipeline can be a challenge, especially in the early days of your freelance career. But if you do your marketing work consistently, provide great service, and eat your Wheaties long enough, your business will eventually reach a point where you’re pushing the limits of your capacity.
This doesn’t mean you’ll break free of the “feast or famine” cycle. That will always be a risk, and your best defense is to keep your marketing machine running even when you’re crazy busy.
No, the milestone I’m talking about here is when you realize that taking on additional jobs that you handle personally is no longer a viable way for your business to grow because you’re stretched to the limit—or beyond.