Guest appearances on other people’s soapboxes.
What can you do when your main contact exits the company that gives you the most freelance work? It’s a tricky situation that can arise for any creative freelancer, but it doesn’t mean lost business is inevitable.
Ilise Benun of Marketing Mentor has unveiled the second episode of her Marketing Blueprints series, featuring Excellent Examples of LinkedIn Profiles of Copywriters and Content Strategists. While I confess I got a nice ego boost from being one of the featured “blueprints,” I also learned a lot from what my colleagues are doing. Check out the video here.
Designers — There’s no reason for you to feel left out! Ilise recently created a similar video just for you: 6 Excellent Examples of LinkedIn Profiles of Designers.
Creating and maintaining a professional portfolio is part of the price of admission to the creative industry whether you’re seeking an in-house role, agency job or running a freelance business. But what exactly do you need, and what format is right for you?
Is a new or updated website on your list of New Year’s Resolutions? If you’re in manufacturing or an industrial business, the type of websites that worked five years ago can hold you back today. Here are 9 components of your site that can make or break your business.
You’ve hung out your shingle as a copywriter and you’re ready to live the freelance dream. All you need are a few more good clients, but how to reel them in? Here are five ways to stand out from the pack and attract more freelance writing jobs.
Like many freelance professionals, I sometimes feel self-conscious when meeting with prospective clients for the first time. I recently got to see what the sales process feels like from the other side of the table, and it was quite illuminating.
Many freelance colleagues tell me that they simply can’t find the time to do everything they’d like to get done professionally and personally. I understand where they’re coming from because I’ve frequently felt the same way during my years of freelancing. Yet more often than not I’ve found the number of hours in a day is less important than how you choose to use them.
Launching a freelance career in the creative industry can challenge your confidence like nothing you’ve done before, especially at first. Don’t worry, it happens to all of us. When I started my own freelance copywriting business more than 13 years ago, I wasn’t sure I was going to make it either.
Many things may feel new and uncomfortable, but you’ll need to get over these anxieties quickly to get your new freelance career off the ground. Here are six ways to overcome the urge to pre-apologize, boost your confidence, and build your credibility.
Last week I had the pleasure of speaking in Chicago at the 2015 Creative Business Conference, part of this year’s HOW Design Live. If you weren’t able to attend, you can still download a free white paper featuring 101 insights from this year’s speaker lineup. I’m honored to be a small part of this prestigious collection.