Currents featured on Marketing Mentor

marketing-mentorI don’t often toot my own horn here, but I’m pleased to note that Currents was recently featured by Marketing Mentor in a collection of newsletters published by creative professionals.

Each of the newsletters were chosen “because they are excellent models, each approaching email marketing from a different angle AND because the content is also very useful.”

Check out the other great samples in the collection on the newly-relaunched Marketing Mentor website.

  Why every freelancer should take a vacation

beach-vacation-icnBeing self-employed means you can take a day off—or a week, or a month, or even more—whenever you like. Yet ironically many freelancers find it stressful to take a vacation.

That’s because too many freelancers overlook the business case for getting out of the office. When you get burned out you become less productive, less patient, less creative, and less a lot of other stuff. All of these things make you less profitable.

Read the full story on the Creative Freelancer Blog.

  Do you like the people you work with? You should.

HOWnow-icnOne of the reasons I have the best job in the world is that I like my regular clients and collaborators. All of them. I enjoy relationships of mutual trust and respect with them. We value what we each bring to the table. They pay me well and on time. They’re friendly. They respect my personal time. They’re reasonable. They have great senses of humor.

These utopian relationships aren’t just a happy accident. They’re like this by design.

Read the full story on the Creative Freelancer Blog.

  5 Reasons to Outsource Your Marketing

lab-icnIf you’re like many creative people, marketing is the last thing you want to spend time on. Paid gigs, shooting or designing personal work, editing images, doing taxes, and other business tasks usually seem a lot more urgent.

The trouble is if you don’t do marketing — especially when you’re busy — you’ll eventually have far too much time for marketing. That’s because you won’t have any work.

Luckily, you don’t have to do it all yourself. There are many great reasons to outsource marketing tasks to someone who lives and breathes in that world.

Read more at The Lab Blog.

  The 7 Freelance Virtues

lighthouse-iconThe most successful freelance creatives I know aren’t the coolest cats on the block, the snappiest dressers, or the ones who attract the most social media hits. They’re people who make a point of doing business in an exemplary way even when it might seem like they don’t have to. This is good news for all of us, because it means true success comes primarily from the inside out, not the other way around. It’s the product of basic, fundamental principles that any business owner can develop and master.

Read more on the Creative Freelancer Blog.

  Yes Virginia, amazing clients really do exist

hopeful-santaEvery freelancer and small agency owner has their share of “war stories” about crazy, unreasonable, and disrespectful clients. But the flip side is there are some truly awesome people to work for out there. My holiday gift to you is 7 ways to spot them in the wild.

Read more on the Creative Freelancer Blog

  Stay on Schedule with Evernote

evernote-icnIn the past few months I’ve heard a lot of creatives asking about Evernote, a web-based service for capturing, storing, and organizing information. Many people have a sense that it could improve their productivity, but aren’t sure what to use it for or how to get started. Creative Freelancer Blog

  Three ways to conquer “creative block”

lab-icnEven if you’re not currently suffering from a lack of inspiration, there’s good news. Not only can “creative block” be cured, you can even prevent it by using a few proactive strategies on a regular basis. The Lab