Christ Hospital Advertorials

The Christ Hospital Health Network is a leading medical institution in a region that boasts several world-class players. Though more than 125 years old, the organization continually strives to be more than just a hospital while reimagining what healthcare can be.

Regular sponsored content in The Cincinnati Enquirer and its website,, is a key part of the group’s marketing strategy. WordStreamCopy’s role is to make these stories compelling and accessible to ordinary people.

To that end we interview patients and physicians to find inspiring personal stories. This soft approach gives a human face to the network’s contributions to research, treatment and technology. Other pieces suggest ways readers can improve their own health, or assist research that could make a difference in the lives of others.

Click the images below to see samples from the series.

Note: Tom only writes the main story for these features. Sidebars are provided by the client.

GRAIL Cancer Research Advertorial

GRAIL Cancer Research

Watchman Device Advertorial

Watchman Device

Flu Advertorial

Flu Advice

  Mission Rubber website refresh

Click to see the new website


Click to see original website


Mission Rubber Company, Inc. is a leading global supplier of couplings, caps and other related products to the construction industry. Re-branding this 50-year old giant created an opportunity for differentiation, broader exposure and increased market share. The challenge was to reposition Mission as the industry leader, develop a brand personality, voice and new identity and create a credible brand foundation for future growth and expansion.

WordStreamCopy served as part of the team assembled by Felt Design Group to tackle this project, achieving all these goals and more. Their new online presence recently launched and the overall buzz has been electric. Distributor reps and employees alike have a renewed enthusiasm for Mission.

  Celebrating Cincinnati’s Hometown All-Stars

hometown-all-starsMajor League Baseball’s All-Star Game came to Cincinnati on Tuesday, July 14, but that’s wasn’t the only thing we celebrated. Kroger and Procter & Gamble gathered a group of nine dedicated local volunteers, naming them “Hometown All-Stars.” These are truly amazing people, and it was my honor and privilege to interview each of them for features in Cincinnati Enquirer. Sharing their stories was one of the most satisfying assignments I’ve ever had.

The website created for the series is no longer online, but you can click the links below to see PDF versions of the individual stories.

  Kernow Company Brochure

Kernow_ThumbThis promotional brochure for Kernow Print Media marks my first collaboration with Adioh Creative. It’s not the first time I’ve been asked to write in UK English, but it’s certainly one of the best-looking results to date!

  NLign Analytics website

NLign-iconNLign needed to explain a highly-technical product to multiple audiences with different levels of technical expertise. The solution was to create a website of nested layers: a home page primarily in layman’s terms for journalists and potential investors, more detailed landing pages aimed at C-level readers in targeted vertical industries, down to a core of geek-savvy case studies for the engineers who influence buying decisions.

  Hair Club website

HairClub-iconRevitalizing the Hair Club website was more than just a copywriting assignment. I had the privilege of working with a talented design firm who brought me in to participate in early strategy sessions. The end result was a dynamic new site that better positioned the client to compete in a changing marketplace.

  “Seeds for Change” promo

seeds-for-change-iconAnother whimsical promotion for Cause Farm Creative, featuring a slingshot and a pair of “seed bombs.” The fine print reads: “Please don’t shoot anyone’s eye out—and use the slingshot only for good.” (Click the image to see the full copy block.)

  Dripp website

Dripp-thumbWhen this new coffee and ice cream franchise launched in Chino Hills, CA, they needed a website that conveyed both the quality of the product and a playful sense of fun.

  “Little Bag of Do-Goodness”

Bag-thumbThis fun little Earth Day promo for Cause Farm Creative is one of those reusable shopping bags that can be rolled up into a ball small enough to fit into a pocket or purse. My role was to write the tag copy and help brainstorm a name for the promo. Click the image at right to see larger images, including both sides of the tag.