The story of IBM’s “think” campaign is a favorite anecdote among speakers and writers concerned with success. Originally developed by IBM founder Thomas J. Watson, Sr., the single word “think” first appeared in IBM offices, plants and company publications in the 1920s. By the early 1930s, it had crowded out most other inspirational slogans used by the company.
While I don’t pretend to be in the same class as IBM, I too have adopted a one-word slogan for my creative business. It’s boosted my productivity by changing the way I work and — no pun intended — think about my business. And it can do the same thing for you.