P&G Nutristar campaign

nutristar-thumbThe Nutristar brochure presented the challenge of describing a complicated nutrition problem to readers with no little or no expertise in the field. Fortunately the benefits of the product were significant and easily understood, leading to the key positioning phrase “hidden hunger.”

This piece also featured a secondary B2B message, offering prospects a turnkey package for starting a local business as a Nutristar distributor.

Posted in Sampler.