The Christ Hospital Health Network is a leading medical institution in a region that boasts several world-class players. Though more than 125 years old, the organization continually strives to be more than just a hospital while reimagining what healthcare can be.
Regular sponsored content in The Cincinnati Enquirer and its website, cincinnati.com, is a key part of the group’s marketing strategy. WordStreamCopy’s role is to make these stories compelling and accessible to ordinary people.
To that end we interview patients and physicians to find inspiring personal stories. This soft approach gives a human face to the network’s contributions to research, treatment and technology. Other pieces suggest ways readers can improve their own health, or assist research that could make a difference in the lives of others.
Click the images below to see samples from the series.
Note: Tom only writes the main story for these features. Sidebars are provided by the client.