NLign needed to explain a highly-technical product to multiple audiences with different levels of technical expertise. The solution was to create a website of nested layers: a home page primarily in layman’s terms for journalists and potential investors, more detailed landing pages aimed at C-level readers in targeted vertical industries, down to a core of geek-savvy case studies for the engineers who influence buying decisions.
Revitalizing the Hair Club website was more than just a copywriting assignment. I had the privilege of working with a talented design firm who brought me in to participate in early strategy sessions. The end result was a dynamic new site that better positioned the client to compete in a changing marketplace.