Some designers prefer to work with writers as subcontractors so they can provide a single-source solution to their clients. Others simply introduce the client and the writer to one another, then step aside to allow them to make a separate financial arrangement.
My design clients tend to use these two payment models about equally. While each has its merits, you’ll probably find that your business model will make one approach more logical than the other.
Here are a few questions to consider:
Do you want to be the one-stop manager of a virtual team?
If your design business positions itself as a “one-stop shop” or serves clients who value your ability to make things as easy for them as possible, give serious consideration to working with the writer as a subcontractor. You’ll be taking on a bit more responsibility, but you’ll also have more creative control.
Do you want to mark up the writer’s rate?
Your introduction provides a service to both of the other parties. The writer gets a gig that probably wouldn’t have come his or her way without you. The client doesn’t have to go hunting for a writer or pay someone internal to create the copy. Both of these conveniences have a value, and there’s nothing wrong with adding 10–15% to the writer’s cost to compensate you for your efforts. It’s a lot easier to do that if you’re managing the whole relationship.
Are you willing to take on extra paperwork and responsibility?
Subcontracting your writing talent makes you the one who’s ultimately accountable to the client for both deadlines and the quality of the writer’s work. It also makes you a middleman for the writer’s paycheck, and experienced writers typically expect to get a portion of their fee in advance. If you’re managing the relationship you’ll want to make sure that the writer’s up-front cost is built into the advance you receive from the client.
Ultimately, the decision comes down to what you want most: creative control or freedom from responsibility. Subcontracting gives you more control along with more obligations, while a separate arrangement provides less of each.